PHOTO:
Matt Seymour | unsplash
The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. The martech stack, which takes the highest share of marketing spends (26.2% according to the Gartner CMO Spend Survey 2020-2021), has over the years witnessed unseemly bloat, and will likely be one of the first areas to be slimmed to drive efficiencies and cut redundancies. While many factors may have added to the bloat â marketers scrambling to deal with the omni-channel reality, the D2C onslaught from start-up challengers and disruptions that suddenly drove everyone online â digital marketing itself continues to grow and the urgency for a rational, responsive, CX-first stack isn t going anywhere.
that san francisco general has most of the people is because they are the area s premier trauma center. actually the only one. so everyone who was critical was brought there. that would explain that. okay. melissa keeping an eye on the injured for us. thank you so much. brian piper is standing by now as well. brian, i understand that you actually saw the plane go down? or did you see the aftermath? which one? well, i was in my hotel room across the water here staying at marriott. i have a half a mile view of the runway. and i heard a boom. and that is when i turned around and looked out the window and i saw the plane tumbling and when i say tumbling the nose was down in the dirt. the tail was up in the air and the plane was kind of doing an acrobatic twist. and that is when i saw the plane come to a rest and land. there was a lot of dirt in the air. and i thought it landed on the
i could have been on that flight. especially when i heard this plane came from asia. i felt for those people. it goes through your mind. i have to get on a plane myself later today, so it certainly gives you pause for consideration. brian piper, thank you very much for your excellent photos and your story. the focus now moves to finding out why this happens. nbc s tom costello covers aviation and he s at dulles airport this morning. what are they telling you about the investigation? reporter: well, the ntsb go team is already on the scene and overnight in terrell morning hours in san francisco they were already going through the wreckage of flight 214. the good news, as john yang reported, they already recovered the flight data. the black boxes were critical. they were concerned whether they would survive the crash because they were in the tail of the
quite that dramatic by your description? it was that dramatic. the end part that i saw is when the nose was going pretty much down into the dirt, tail almost up in the air, kind of doing a twisting motion, it wasn t a complete end over end and it almost did. brian, i heard some reports that people were complaining about the length of time that it took for first respoblders, particularly fire trucks to put out the fire. those also from people who were onboard that plane. you can imagine their judgment might be a little bit skewed given the stress they were under. do you have a sense of how long it took for fire trucks and emergency trucks to get on the scene? yeah. i thought if first responders did a great job. i estimated four to five minutes when i saw the first fire trucks, and by then i had seen a steady stream of people coming out the back of the aircraft.
i just wanted to help them. it sounds like help did get there, though fairle fairly qu. yes, i would give credit to the first responders. they were there within, i mean three minutes. i was like i hope they get the job done and save some people. brian piper. thank you so much. one of the eyewitnesses who again saw the plane shortly after and it sounds like while it was crash landing at san francisco international airport this morning. a big thanks too touch the runway you. knowwell to you. noelle is standing across the bay from the airport. has the scene changed from your vantage point at all? reporter: no. let s push in so you can see what is happening behind me. the plane is still there. not going anywhere any time soon. we still see emergency vehicles. the bright kind of yellowish green ones parked around it.