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John Battelle s Search Blog No TV Advertising Is Not Going to Become Performance Driven

Remember the "year of mobile"? That was the five-year period from roughly 2007 to 2012, when industry pundits annually declared that everything was about to change because of the smart phone. Mobile eventually did come to dominate the marketing landscape, but the shift took far longer than anyone expected. I'm starting to think we're in…

Lessons learned from creating a local news startup in Romania

This is my interview with Alex Enășescu, who launched a newsletter and website focused on news about his hometown, Iasi, Romania. We began a conversation on Substack when he commented on one of my posts. I thought his story would inspire other digital media entrepreneurs. This interview was done by email.

Rishi Sunak reckons levelling up is working - we asked voters in a Tory constituency some just laughed

Rishi Sunak reckons levelling up is working - we asked voters in a Tory constituency some just laughed
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