New Vermont Lodging Association formed
January 12, 2021
The Vermont Lodging Coalition, formed during the pandemic, and the Vermont Inn and Bed & Breakfast Association (VIBBA), with 11 years of advocacy history in the state, together announce the formation of one collaborative organization named the Vermont Lodging Association (VLA). The lodging industry in Vermont, which represents $600 million in annual revenue, is the backbone of the state’s $2.9 billion tourism industry.
Following the COVID-19 outbreak in mid-March, which led to devastating financial losses in the state’s lodging sector, a group of hoteliers formed a network to create a path forward for safety and business continuation as well as stronger connections to the state legislature and governor’s office. To strengthen these efforts, more lodging partners joined, including an alignment with VIBBA, which has a well-established platform, statewide recognition, and robust membership base.