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iHeart Debuts Programmatic Marketplace For The Highest Bidder
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iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio
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09.01.2024 - Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.NEW YORK, Jan. 09, 2024 (GLOBE NEWSWIRE) - Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and . Seite 1
iHeartMedia and independent sell-side advertising company Magnite are launching a marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys. Built from a custom implementation of Magnite’s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia’s broadcast…
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