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By Mark K. Miller | May 3, 2021 | 11:05 a.m. ET.
Estrella Media, a vertically integrated, multiplatform, Spanish-language media company has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on-demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the works for further expansion in the near future.
Estrella Media, which produces Spanish-language audio and video entertainment and news content, will start using Google Ad Manager as another step in its digital transformation and expansion of its content distribution in the streaming and digital universe to connect with the Hispanic community everywhere.