Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
Disney Tops Nielsen's New Cross-Platform Ratings Tool thewrap.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thewrap.com Daily Mail and Mail on Sunday newspapers.
YouTube has secured the top position as the most-watched streaming platform in the US. YouTube currently has an 8.6% share of television viewing in the US. The increased viewership comes amid a battle for market share by top streaming sites in the US.
YouTube was the most-watched streaming platform in January for the 12th consecutive month, according to new data released Tuesday by Nielsen. YouTube captured an 8.6% share of television viewing to edge out Netflix at 7.9% for the top spot. No other streaming service came close to the dominant duo, with Amazon Prime Video a distant third at just 2.8%. The milestone cements YouTube's position as the streaming leader in living rooms across America.