Wella Collabs with Eluceda for Hair Color Quality Assurance April 23, 2021 Contact Author Hannah Fink
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Eluceda’s technologies can detect and authenticate products and are used in quality assurance and product authentication solutions.
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Eluceda s analytical test analyzes the color development across the entire visible range and identifies specific signatures for each dye color. A central database is cross-referenced to analyze each batch and calculate what the final color result is going to be, all within six minutes.
This test replaces the dye out test that assesses a color change on a sample of hair or fabric.
Ian Eastwood, chief technology officer at Eluceda, said, Our approach and technologies have provided the perfect solution for validating performance and results for the complete range of Wella hair dyes, progressing from subjective, analogue testing to an objective, digital environment.
Social media stars show you how to become an influencer in Chicago
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CHICAGO (WLS) What does it take to be a social media influencer in Chicago?
Over the past couple years, social media has evolved drastically and being an influencer has turned into a full-time career. They have built a reputation for their knowledge and expertise on specific topics that fill our screens daily.
From beauty to food to dancing, we dive into the world of four Chicago influencers and the content they create. Influencer Strategy Lead at Finn Partners and Influencer Relations Professor at DePaul University, Jenny Heinrich, breaks down how to become an influencer, how to create business partnerships and how to make money doing it!
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