Wella Collabs with Eluceda for Hair Color Quality Assurance

Wella Collabs with Eluceda for Hair Color Quality Assurance
April 23, 2021
Contact Author Hannah Fink
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Eluceda’s technologies can detect and authenticate products and are used in quality assurance and product authentication solutions.
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Eluceda's analytical test analyzes the color development across the entire visible range and identifies specific signatures for each dye color. A central database is cross-referenced to analyze each batch and calculate what the final color result is going to be, all within six minutes.
This test replaces the "dye out" test that assesses a color change on a sample of hair or fabric. 
Ian Eastwood, chief technology officer at Eluceda, said, "Our approach and technologies have provided the perfect solution for validating performance and results for the complete range of Wella hair dyes, progressing from subjective, analogue testing to an objective, digital environment."

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