Discover the branding benefits of partnering with a successful sports team, like University of Kansas Health System s collaboration with the Kansas City Chiefs.
Explore the debate between hospital CMOs on the value of US News & World Report rankings, from the perspective of Houston Methodist, St. Luke s University Health Network, LifeBridge Health and Penn State Health.
Health system marketing leaders told Becker s they re balancing concerns about TikTok s data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.
Nearly a year after launching its Hello Brave online appointment scheduling platform, LifeBridge Health has launched a new mobile app for patients and consumers.