0 and trying to have the best jumps of my life. reporter: ted rowlands, cnn, park city, utah. nice. you go girls. we ll be watching. see you in 30 minutes. your money starts right now. i m fredricka whitfield. the super bowl is here. a traffic jam of trivt jeprivat hundreds of millions of private activity. who benefits? i m christine romans. this is your money. thanks for joining us for this special edition from super bowl boulevard in times square. the excitement building. spectacle enormous and payoff, up for debate. $550 million is how much the host econosays it will bring to area. a number sports economists think is vastly overblown. new york is hosting this mega event. new jersey, if you want to get technical, is where it will happen. just as its new mayor, new york s new mayor, pledged to slim the gap between rich and poor. we are called to put an end to economic and social inequalities that threaten to unravel the city we love. reporter: host committees promise b