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Pokemon holding on after 25 years, as franchise rejuvenated amid pandemic AFP, TOKYO Twenty-five years after Pokemon first began delighting children and adults alike, the phenomenon is still capturing hearts, with the smartphone craze Pokemon Go reaching a record success amid the COVID-19 pandemic. The augmented-reality game raked in US$1 billion in just the first 10 months of last year its most lucrative yet according to market tracker Sensor Tower, and experts see no sign that interest is flagging as the world’s highest-grossing media franchise evolves. “The characters themselves are so appealing, and the mechanics of the actual video and card games are so well executed that it has this very timeless quality,” said Brian Ashcraft, an author who writes about Japanese pop culture.

City ofUnited kingdomAustralian capital territoryDan ryanJason bainbridgeAtsuko nishidaTsuyoshi aihoriBrian ashcraftUniversity of canberraSensor towerGame boyUri gellerPost maloneநகரம் ஆஃப்ஒன்றுபட்டது கிஂக்டம்ஆஸ்திரேலிய மூலதனம் பிரதேசம்