exactly to her taste. she used it in her coffee and for baking. and then my friends started borrowing it and then i realized, it s not just me that s looking for something and that was my light bulb moment. that was only two years ago. madelyn s home brewed creamer is called nut pods. it s being produced commercially and being sold in grocery stores and online. it s doing remarkable well. we can make more than $5 million in revenue. how did she turn a homemade recipe into a multiple million dollars dollar business. we needed to know is this too small of a niche, is this too small of a business. by making clever use of a tool usually associated with fund-raising. kick starter. don t get me wrong. but what was more important for us, is that we needed to see if people were interested. she made a short video about