With increased interest in living healthier lifestyles, especially amid a global pandemic, millennial and Gen Z South Africans are looking for no- or low-alcohol alternatives that will hit the spot.
iAfrica 3 months ago 2 min read
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From fermenting pineapples for a home brew to whipping up non-alcoholic cocktails, ever-resourceful South Africans have found unconventional and innovative ways to quench their thirst under the pandemic prohibition. Rather than fleeting trends, these are signs of new consumer behaviour heading into 2021 – and those in the beverage industry need to respond accordingly.
“Exposure to non-alcoholic or healthier alternatives is one of the major legacies of the hard lockdown. In the past, non-alcoholic versions of popular drinks were considered quite niche – everyone knows that South African’s love a big glass of wine after a long day. Now that people have tasted and enjoyed these alternatives however, there’s been a shift towards quality taste over alcohol percentage,” says Alex Glenday, Director at Brew Kombuch