PointsBet Becomes Official Gaming Partner for the Detroit Red Wings and Little Caesars Arena
Multi-year partnership highlighted by opening of PointsBet Sports Bar at Little Caesars Arena
Follows recent announcement of PointsBet becoming the official gaming partner for the Detroit Tigers
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DETROIT, Jan. 12, 2021 /PRNewswire/ The Detroit Red Wings have entered into a strategic multi-year partnership with PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The partnership, designed to enhance fan engagement and game-day excitement, includes the rebranding of Sports & Social Detroit at Little Caesars Arena to the PointsBet Sports Bar. Expected to be operational in 2021, the PointsBet Sports Bar will offer a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programing, VIP access and fun gaming promotions.