new to the top 10
“They are dominant, persuasive, important and prominent. They are Canada’s most influential brands. They go beyond simply being a brand, as they possess the exceptional ability to connect with Canadian consumers,” explained Mr. Levy. “This connection allows them to occupy a special place in the hearts and minds of the public and in turn, the marketplace, because our trust in them allows them to influence how we live, work and play.”
This year a Canadian brand joined the top ten - PC Optimum. Mr. Levy commented that “unlike other years, caring for consumers became a higher priority than it’s ever been, and PC Optimum delivered there, connecting Canadians to the things they need most”.