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Brent Crossland News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Embracing Responsibility While Building a Profitable Business

How are denim businesses aligning the need to sell products while also manufacturing more responsibly made, longer-lasting goods and encouraging consumers to make repairs that give new life to secondhand pieces?

Industry Focus: Denim—What advancements and innovations within denim make you hopeful for the future of the industry, and how will these contributions create progress in the category?

5Loc Promotes Cotton Transparency, Traceability From Field to Fabric

SUPPLY CHAIN By Dorothy Crouch | Thursday, July 29, 2021 At the center of cotton advancement and research, 5Loc has an office at Texas Tech University’s Innovation Hub at Research Park. | Photo courtesy of Texas Tech University Innovation Hub at Research Park Responsible cotton has been Brent Crossland’s passion throughout the industry expert’s nearly 40-year career. After working with a number of companies including Wrangler and e3 sustainable cotton program that affords guidelines to farmers Crossland recently founded 5Loc Cotton. The company’s sourcing-as-a-service model introduces manufacturers and brands to farmers who are working toward cultivating more-responsible fibers such as cotton that is non-GMO hybrid, organic, transitional or regenerative.

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