From complex rights negotiations to the never-ending search for the perfect kids’ comedy, leading programmers weigh in on their acquisition strategies.
Brenda Maffuchi, who joined De Agostini Editore almost a decade ago and serves as head of acquisitions and property development, talks to World Screen Newsflash about her buying remit.
Paramount’s Layla Lewis, POP Channels’ Francesca Newington, Sensical’s Bethany Boles and De Agostini Editore’s Brenda Maffuchi shared their acquisition wish lists and discussed increasingly complex rights negotiations as the TV Kids Summer Festival kicked off today.
Keynotes slated for the TV Kids Summer Festival from June 7 to 10 include Warner Bros.’ Amy Friedman, BBC’s Patricia Hidalgo, Paramount Global’s Jules Borkent, Super RTL’s Thorsten Braun, ZDF Studios’ Katharina Pietzsch, Sesame Workshop’s Ed Wells and Kay Wilson Stallings, The Jim Henson Company’s Halle Stanford, Nelvana’s Pam Westman and more. Check out the full schedule here and sign up for your free registration here.