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McCann Dublin Spreads the Kerrygold Love
April 16, 2021
McCann Dublin has created a TV campaign for Ornua’s new product, Kerrygold Spreadable.
The new TV creative Love the Taste highlights the product’s convenience by showing a young child effortlessly making a sandwich for her mother. The ad was directed by Trevor Hart.
Speaking about the launch, Jens Gloeckner, General Manager, Ornua Foods International said, “Our research shows that one in every two Kerrygold consumers cite taste as the number one reason for purchasing spreadable products. These products respond to growing consumer needs while maintaining the unmistakable quality of Kerrygold. Last year, Kerrygold added €5.1 million to the value of the Butter, Spreads and Margarine category in Ireland and, as a premium brand, will offer a unique opportunity to further grow the value of the category for our retailers.”