How Breathe Education revamped its marketing and its business
The pilates training business needed to reinvented its business and along with its entire marketing approach to survive the Covid shutdowns
In March 2020, Breathe Education was operating in-person, combined with some elements of its pilates instructor training course delivered online. Then Covid hit and as many places were shuttered, the training business faced an uncertain future.
Instead of closing up shop and hoping to just weather the storm, the business looked for another path. And instead of going dark, like many businesses, and turning off its marketing, it went against this temptation.