As the World Bank’s largest shareholder, the United States has traditionally managed the selection process for appointments to the presidency of the institution, chartered after World War II to help finance the reconstruction of war-torn countries. It is a reflection of the pre-eminence of the U.S. role at the bank that, to date, every World Bank president has been an American citizen. It is also important that the World Bank president be an American citizen in order to help to ensure continuing congressional funding of the bank.
Southern Cross Austereo has announced that its national charity initiative SCA Embrace has provided more than $110 million to The Smith Family and Beyond Blue since 2019.
The two-year charity program, which concluded its latest partnerships in June, sees SCA provide in-kind advertising support and facilitate charity-based activities and events among local teams.
Extended by six months due to the pandemic, SCA’s partnership with Beyond Blue and The Smith Family provided a total of $111,560,040 to both charities through the means of in-kind TV and radio promotions, activations and marketing support, as well as digital, social, creative and research support.
SCA team members also participated in the creation of content for Embrace initiatives such as Triple M’s ‘No Talk Day’, as well as volunteering at charitable events like the Smith Family’s Annual Toy and Book Appeal, holding work experience programs and participating in mental health sessions.
July 20, 2021 9:45
Southern Cross Austerero’s (SCA) charity inititiative, SCA Embrace, has provided more than $110 million to its partner charities, Beyond Blue and The Smith Family.
The announcement:
SCA Embrace, the company’s national charity initiative, has provided more than $110 million in-kind for its partner charities, The Smith Family and Beyond Blue, over a two and a half year period.
The charity program, which wrapped up its latest partnerships at the end of June, works in two-year cycles, with SCA providing in-kind advertising campaign support for its selected charities, while also encouraging its teams to get behind charity-based events and activities.