Jun 15, 2021 to Jun 17, 2021
For the last 20 years, I’ve covered a lot of consumer outreach efforts from farm groups. From bringing the wheat harvest to downtown New York City to in-store sampling of convenience products, and everything in between.
And in those two decades, I’ve listened to farmers in meetings lament that their messages to consumers about how their food is produced were falling on disinterested ears. I heard it all. From “People were spoiled with full grocery shelves and ample selections,” to “No one cooks at home anymore” and “Everyone believes a fad diet, but they don’t believe a farmer.”