Page 9 - Brandz Top News Today : Breaking News, Live Updates & Top Stories | Vimarsana

SINGAPORE, June 15, 2022 /PRNewswire/ Apple sits on top of theKantar BrandZMost Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversificationacross its hardware, software and services portfolio. Google moves up to second place and is one of the fastest risers in the ranking, increasing its brand value by 79% to $819.6bn. Google's suite of work and productivity apps have made it an essential part of consumers' lives worldwide. The combined value of the world's Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating anunsettled global economy. Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Provi

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