Although not always easy to quantify, intangible assets are one of the primary sources of strong competitive advantages for businesses and a key source of economic moats.
In the face of ongoing market turbulence, sound companies with a sustainable competitive advantage and attractive valuations can provide investors with core stability.
An exchange traded fund strategy that focuses on companies with a wide economic moat, driven by Morningstar’s forward-looking equity research, could help bolster investors' core portfolio.