Colin Kaepernick’s activism is being celebrated in a mural and on billboards throughout Tampa ahead of Super Bowl LV.
It’s all part of the former San Francisco 49ers quarterback’s partnership with Ben & Jerry’s ice cream. Their goal is to raise awareness about police violence and systemic racism against Black and brown people, the issues that prompted Kaepernick to kneel during the National Anthem played before the 49ers’ NFL games and what led to him being ostracized from the league.
The free-agent quarterback partnered with Ben & Jerry’s late last year on an ice cream called “Change the Whirled.” He said at the time he hoped the flavor would raise the volume on his calls to abolish and defund the police.
A mural went up in West Tampa and multiple billboards were planted in the city as part of the former quarterback’s partnership with Ben & Jerry’s ice cream. The goal is to raise awareness about police violence and systemic racism against minorities.
Kaepernick and Ben & Jerryâs partnership happened in late 2020 on an ice cream called Change the Whirled. At the time, the 33-year-old said that the ice-cream flavor might help in raising awareness on his calls to abolish and defund the police. The civil rights activist had said in December last year, âI m honored to partner with Ben & Jerry s on Change the Whirled. Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.
Colin Kaepernick billboards, mural go up around Tampa ahead of Super Bowl LV
By Ryan Gaydos
This billboard seen in parts of Tampa. (Ben & Jerry s)
TAMPA, Fla. - Colin Kaepernick’s social justice activism is being honored in Tampa ahead of Super Bowl LV.
A mural went up in West Tampa and multiple billboards were planted in the city as part of the former San Francisco 49ers quarterback’s partnership with Ben & Jerry’s ice cream. The goal is to raise awareness about police violence and systemic racism against minorities.
Brandon BMike Odums created the mural on Moses White Blvd., which features references to Kaepernick’s Know Your Rights Camp.
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