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A conversation with a close friend and architect seeking to connect with global coffeehouse chain Starbucks for its project in
Mumbai spurred Rahul Kapuria to turn his digital advertising agency into an interior design solutions company.
This was 2015, when Rahul’s Brandmakerr, around two years old then, had been involved in celebrity endorsement projects, including with former cricketer
Virendra Sehwag, among other things.
A corporate veteran of nearly 30 years then, Rahul had a wide network of connections, having worked with the likes of
Voltas, Xerox, Magnasound, Blow Past, and Hinduja Group.
Rahul not only connected his friend with Starbucks but also joined him on that project in Mumbai’s Andheri East. This, even though Rahul had no experience in the interior design business.
Rahul Kapuria, MD of Brandmakerr Interior Solutions is working from home given the pandemic. He has set up a home office to work better. I have a work desk facing some lovely plants and a couch so this helps create an office environment. No dressing up just a jeans and T-shirt which are normally my usual office clothes. The usual Zoom, Skype, Google helps but there is lack of face-to-face supervision, he says.
Me time
Drawing lines between professional and personal lives is crucial, employee morale, productivity, mental focus feels Kapuria. I used to take breaks to do pull ups and exercises as I have a pull up bar and dumbbell rack. I decided to work on new business generation and debtors collections. This helped because when we opened in May we had new clients and a good business log this was a huge morale booster. We focused on pending collections and debtors aggressively and could collect 80 per cent of our debtors. Ultimately financial discipline and new business with cost