including his brother. shareholders are loving it. they love it because the s.e.c. s lawsuit which has gone away, and that was the big danger to musk. there is probably $10 billion of musk premium in the share price. if he goes away, $10 billion gets wiped he is a branding genius. he is a branding genius. he is kind of necessary for tesla to exist, but he is also a chaos monkey. but why is he necessary for tesla to exist? if tesla makes a great product, isn t that all that matters? if the idea from the s.e.c. is, well, it s a risk to the company and the brand if he is not there, aren t they somehow getting themselves involved in a marketing spoof? right now there is no indication that tesla has a viable business model. it s never once made a penny of profit. elon musk tesla owners like it? if you are lucky enough to
he s a real estate heir. i d say he is a branding genius. he is. no question about that. you have to look at this presidency and this administration through the lens of which wasn t supposed to happen. they were not supposed to win. ding, ding, ding. if you look through that prism, everything makes sense. general flynn can be making all the deals with russians and the turkish government that he wants as long as donald trump doesn t win. he doesn t have to expose his taxes because he wasn t supposed to win. if he didn t win, he would have never exposed his taxes. they d have this huge, multi-media business right now, where is where they were supposed to go. according to michael and, look, maybe 10% of this is true, you know. i ve talked to a lot of reporters who don t like michael wolff. he doesn t really do reporting. he seems to do a lot of conversations that were supposedly off the record and
more than the salvation army, more than any other entity. so just a shoutout to jose andres for stepping up at a time when people really needed it. gene, you and i know that not all of our leaders are in government and he s one of our leaders. jose. i ve seen him do this kind of thing before. jonathan. there s an abc story today that perfectly and comically highlights the divisions between the trump white house and gop leadership on the hill, specifically paul ryan. they re fighting over the name of the tax bill. paul ryan s office had some idea, you know, some conventional idea, the tax relief act or something along those lines. trump wants to call it the cut cut cut act of 2017. i laughed when i first heard it. i actually think it s branding genius. it sounds to me like sesame stre street. thank you, ashley parker, thank you, gene robinson and jonathan swan.
also seeing playing out, i think we need your take, laura, what you need most with a brand is intentionality. my brother-in-law is kenneth cole and a branding genius. we tease him about him in the family. but that s beside the point. intenti intentionality. what has trump shown in this election? even his son, again, i don t like the draw the kids into this, even though they re adults. even in a way he was spinning d antonio. that halting thought process. i don t know, i don t know. isn t that what they re suffering from right now. that they didn t think through what this would mean for the brand. they certainly didn t because he was at his height of popularity in 2015 when he ran. successful apprentice. he had gone through a lot of stuff, bankruptcies, divorces and yet rose to this enormous