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Leading independent brand and content agency, Chello, has scooped four Gold design awards and a nomination for Branding Design of the Year.
The Indigo Design Awards celebrate international design projects that break new ground in composition and layout. They award work which shines with an uncommon artistry.
Chello was awarded:
Gold for Burke & Wills whisky logo design
A thoroughly Australian whisky with a brand based on the wild but not-so-triumphant adventure of Australian explorers, Burke & Wills. The uppercase typeface speaks to the audacity of their journey, while its elegant design is inspired by the quality of the whisky. Designer Becky Gillis introduced an inverted ampersand to add an unexpected and easy-going streak to the branding. Imagery and tonal colours have been chosen to reflect the natural surroundings of the historic journey across Northern Australia.
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