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for certain trump events, images of trump designed to convey compassion or strength especially online. and that s not all. if you looked at those lines we just showed and thought there he goes again or it s stale, consider how some of this plays out in local media markets. the orlando sentinel headline. it s right on brand. keep america great. and those color schemes in the branding book are reflected in that photo which would look to be exactly the photo that the trump campaign wants. or look at the miami herald. trump energizes orlando rally as he launches re-election bid. folks reading that are getting the trump vision. take a look at this, this is something you may not see on the news but we pulled it from a pro trump group on reddit where hundreds of thousands, sometimes millions interact. it says the basic bottom line maga mess and, i pledge to vote for this man again and i trust