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Brandi Pitts
Age: 39| Senior director, integrated marketing | Reynolds Consumer Products | @BranLPitts Brandi s pushed us in a whole new direction, says Dave Bryla, Reynolds chief marketing officer.
If you ve seen Reynolds
Hefty Ultimate Garbage Men campaign, in which muscle-bound guys sexily grip trash bags and say things like, That gripping drawstring? So tight, then you ve witnessed Brandi Pitts in action. It s a total test-and-learn environment, Pitts says of her job as a quasi- marketing innovation scout at Reynolds Consumer Products, which previously relied on more traditional marketing tactics. A classic overachiever, Pitts started kindergarten at 4 and interned at Ford at 17. With an MBA from the University of Michigan in hand, by 32 she was a marketing director at Northfield-based Kraft Foods, having stepped off Kraft s vaunted brand-management path in 2005 to join its emerging digital marketing group. A lot of people warned me not to do it, she recall