Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on fraud prevention, interactive video, campaign builders, product subscriptions, and sustainability tools.
Got an ecommerce product release? Email releases@practicalecommerce.com.
Ecommerce Product Releases
Plastic IQ to help companies develop sustainability goals. The Recycling Partnership and SystemIQ, with support from Walmart, have launched Plastic IQ, a free digital tool to help U.S. companies develop effective plastic packaging waste reduction strategies. Companies of all sizes and resources can analyze their plastic packaging data and calculate how it impacts their costs and carbon emissions.
YouTube unveils new way to shop through connected TV ads from your phone
May 4, 2021 17:54 EDT with 1 comment
YouTube today announced its new approach to advertising that will make it easier to shop on its video platform. It s called brand extensions, a new interactive experience that will let viewers learn more about a product they see on their connected TV screen with a single click on a button.
The new ads experience was unveiled at Brandcast Delivered, YouTube s annual NewFront event that s now on its tenth year. Brand extensions are designed to conspicuously display an actionable button containing a website link, for example, in a TV ad. In the new ad format, there s a new send to phone button alongside the Skip ad button that will allow you to forward a website link to your phone. The new format is meant to minimize disruption to your viewing experience.
YouTube today announced new and returning projects at the 10th-annual digital newfront and digital personalized event, Brandcast Delivered. Among the highlights: a six-part unscripted series following Will Smith embarking on his fitness journey, a new intimate performance docuseries with Alicia Keys premiering this summer, the third and final season of âLiza on Demand,â starring popular creator Liza Koshy, “Ice Cold,” a docuseries that explores issues around racial inequity through the lens of hip-hop jewelry, and âRecipe for Changeâ [working title], a new special celebrating Asian and Pacific Islander culture. For more details on Brandcast Delivered, see blog post here.
Below are the upcoming new and returning YouTube Originals featured in todayâs presentation (watch Kynclâs remarks here):
iJustine, and more.
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I remember when watching the Super Bowl ads became my primary reason to tune into the “Big Game.”
It was January 22, 1984. I was watching Super Bowl XVIII with my father, a marketing executive at Oldsmobile.
During a break in the third quarter, Apple aired a 60-second spot entitled, “1984” which not only launched the Macintosh but became a watershed event in the history of advertising.