The best selling book on Sound Branding, now available as an eBook at: Amazon Kindle, Apple Books, Barnes & Noble, Kobo & a host of other platforms.
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Highsnobiety
Earlier this month, I watched Pierpaolo Piccioli Valentino’s celebrated creative director and poetry aficionado go live on Instagram with Koreen, the former model and photographer behind the wildly popular, feel-good IG page @werenotreallystrangers.
During a lengthy chat, the two discussed their new Valentino-branded deck of playing cards a riff on Koreen’s best-selling card game of the same name that, through a series of thought-provoking questions and statements, aims to drive connection with others.
According to the Italian Maison, the livestream pulled in over 4.5 million viewers. On giant billboards, street signs, and hand-drawn on walls around the world, statements including “THANK YOU FOR LOVING ME WHEN I DIDN’T FEEL LOVABLE,” “You Deserve the Empathy You Give Others,” and “You’re Comparing Yourself Again. Stop That” were displayed, serving as promotional teasers for the partnership. Text on text on text.
'The Voyage' kicked off Samsung's CES 2021. The melody captures the firm's brand identity and will be the first time that it will be communicating with its consumers via a brand sound.