a conservative talk show host would have known the answer. we won t go there. it s a difficult argument. especially when you look at the proven medical indications. we had some relief from pot. that could also change like miller s high life ads. living the high life could take on a different meaning. does pot have a good brand already? it s i ll legal? among a core constituency, it s an aspirational brand with a lot of good will around it once you go through traditional broadcast channels, it creates a halo of credibility. the ad you guys mocked up would be considered a brand preference ad where you re trying to sell