The growth of influencer marketing shows no signs of slowing down globally and the same goes for African markets. Despite the challenges when it comes to working with influencers, brands continue to turn to influencers to drive engagement and sales and influencers are finding creative and lucrative ways to connect brands and products with their communities, shares
Muhammida El Muhajir, the Director of Strategy at WaxPrint Media an Accra based digital marketing and PR agency who has extensive experience working in entertainment marketing with previous roles at Nike, Inc. and the prestigious
William Morris Agency. The Influencer Africa Forum will feature one-on-one conversations with leading African influencers sharing their experiences working with brands such as recording artist M.anifest who has partnered with