comparemela.com

Latest Breaking News On - Brand metrics - Page 3 : comparemela.com

Avid Collective partners with Brand Metrics

Measuring the impact of native content campaigns.

Gavin merwoodAvid collectiveBrand metricsEzechiel ritchie

Parminder Singh sets sights on new challenge after 7 years with Mediacorp

Mediacorp chief commercial and digital officer Parminder Singh will be stepping down from the role after seven years with the company.

Asia pacificMediacorp addirectLoke khengParminder singhPrantik mazumdarMediacorp socialhubMediacorp partner networkMediacorp networkSoutheast asiaMiddle eastNorth africaBrand metricsVice mediaSingapore bloomr

Paramount ANZ partners with Brand Metrics

Proof of performance.

Charles deluvioElwin gastelaarsBrand metricBrand metrics

Value over vanity: Why long-term measurability is the key to effective marketing | Analysis

With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.

Hong kongSteve laurence chanSean adamsKevin geffrayLarraine crissMegan reicheltLr megan reicheltHannah mirzaMarketing agencyBrand metricsResponsible marketing agencyLaurence chanMarketing mix modelingSoutheast asiaVanity metricsMedia mix modeling

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series

Yasmin sandersNatalie stanburyAustralia ad effectiveness councilNews corpAd effectiveness councilDevice researchMarket mix modellingMarketing measurement innovation seriesMix modellingMarket mix modellingApp tracking transparencyMarketing measurement innovation serieMarketing measurementMachine learning powering marketingEffectiveness councilBrand metrics

vimarsana © 2020. All Rights Reserved.