The ONLY way to truly differentiate is through your customers' experience of your brand and offering – done well, it is incredibly difficult to replicate by your competitors.
stop. what happens when colors get complicated? if you want to know exactly what color something is, and perhaps why, you come here, to pantone. this is one of my favorite colors. i think i wear it for television because it s easy. yes. i see the domination as authoritative in a very credible way. reliable, trusted, dependable. that s pretty good. i ll take that. this is the vice president of the color institute which helps companies pick the best colors for the brands and products. color is the first thing you see and connect to. if we re working with a company and they have brands that work with them, what s the right color to express the brand dna. the right color can become iconic. think coca-cola red, mcdonald s yellow, starbucks green. travel anywhere on earth. where language may change, all the colors need to look the same
what color something is and perhaps why, you come here to pa ntone. this is one of my favorite colors. i think i wear it for television because it s easy. i see the combination as authoritative in a very credible way. reliable, trusted, dependable. that s pretty good. i ll take that. he is vice president of the pantone color institute which helps companies pick the best colors for their brands and products. color is the first thing e. thing you see and connect to. if they have brands as to what s the right color to express the brand dna. the right color can become iconic. think coca-cola red, mcdonald s yellow, starbucks green. travel anywhere on earth, while language may change, all the colors look the same in tie land
syria. the captain of that wrecked cruise ship in italy says his employer is also responsible for the disaster. the reuters news agencies quotes italian media as saying the captain said costa cruises instructed him to take the ship close to the island in a maneuver meant to attract publicity. the iranian lawmakers says the country will stop oil shipments through the straits of hormuz. it will ban oil imports beginning in july. the e.u. and the u.s. are putting crippling pressure on the iranian community. severe weather in the southeastern united states killed two people, injured dozens and left hundreds homeless. tornadoes struck the states of alabama and arkansas early monday. the entire state of alabama was declared under emergency and more than 12,000 people still without electricity. those are the top stories from cnn, the world s news leader. i m zain verjee and world business today starts now. a warm welcome to world business today. i m charles hodson. these are t
cedric and yeah. do they count as one? reporter: sarah has everything riding on this. she s worked tirelessly to get it right and she knows she cannot afford to fail. the invitations, the canapes, the drink, the venue, the setting, the flowers, every part is so important because this is us presenting our new face, our new direction. reporter: with the big day approaching, sarah wants to be across every detail, the last voice making the final decision. i really want stamps. we need to find a way attention to detail is so important. it s what s going to make us stand out as a brand and that s seen through the event through the editorial, through the visuals, look and feel of the site and it s a part, a core part of the brand dna. reporter: today, she s making sure this brand dna is across