product doesn t work, there s a financial ramification. most people aren t thinking that through? i don t think they do. i m not sure they understand they can do that. and then finally if something happens, you have to be up front about it. be up front, be honest, communicate quickly. reputational brand damage is one of the longest, hardest things to repair. i think your customers really appreciate if you come out and say we are doing a lot of things, missed this. had a problem because of it. here is what we have done. that level of transparency will earn big points in the long run. back to the first point, have a plan and know who to get to because if you do not have a plan in place and are scrambling to see who to call, you won t be able to be transparent with customers in a way that makes them feel safe. thank you for coming on the program. hope this is a reminder to everyone, they need to pay attention to this.
well-oiled machine. what s going on, in this case, for example, people kept reposting. many companies know how to fingerprint a digital soundtrack. we ll take that soundtrack of that video, fingerprint it and block it. so there are technical solutions as well. facebook live has been at the center of a number of dark episodes recently. talk to us about the concept of facebook and the brand damage here for facebook as a whole. i know this happened on facebook live, but facebook as a whole, what they re facing here. what s happening, when you have live videos, for example, a sexual assault broadcast live, the public is saying, wait a minute, i would never want to see that in my physical community i live in, and more importantly from a facebook perspective, the brands are saying, wait a minute, why would i advertise on a site where my video, or my brand s logo, for example, could end up next to a video that horrifying.
response doing damage to his audience by continuing to promote a false narrative? he is oblivious to the truth and that s a problem not just for him, but the country. i have yet to find somebody that is associated with the trump campaign that has the tiniest clue about technology. obviously donald thinks bleaching e-mails is literally using bleach. he didn t understand technology. it comes across when he talks that. he is doing himself election damage and brand damage. talk more about that. there was an article in the new york times and even his daughter, ivanka is concerned about brand damage after this. she should be. you just have the country create
the country. half agree, but others don t. do all of these questions catch up with the gop come fall? into in i think there is an issue climate change not an issue? you just cited the polls that some don t agree republican voters. at the ends of the day when you look at our candidates we have won up and down the ballot and have 69% of the legislature, the second largest in the house of representatives. the majority in the senate, our party is doing very well with reaching out and winning alex n elections, so i appreciate the concern about the issues we re not fully embracing. but i think we re doing really well. when you look at brand damage you look at somebody like hillary clinton at the top of their ticket she is horrible for their ticket. she is not trustworthy. i would be more concerned as a democrat running as hillary clinton at the top of the ticket. the fact that a majority of
idea of going out and bringing in more voters. when you look at john kasich in ohio and chris christie in new jersey, greg abbott in texas, corey gardner, those people go out and embrace those places where they show you can be successful. every one of those candidates in their own way are talking about that type of growth in our party that needs to occur. but some of them have different tactics to occur. but everyone gets it. at the end of the day it is a math issue. we need more voters to come in and bring the party to win. do you worry about brand damage i worry about last week, 195 nations buying into doing something about climate change? frankly not a peep from republican leadership, six in ten think that is a fraud. you take a look at donald trump wanting to keep muslims out of