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Amazon-dayDoor-binBrand-coolTechnology-airஅமேசான்-நாள்தொழில்நுட்பம்-அேக wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. the old spice campaign is a model of how advertising can transform a product. when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, that s really something. the old spice thing is a case study that we use all the time to show people, you know, what you can do with a rejuvenated brand. it s really quite brilliant. it made that brand cool, you know. since the old spice ad first hit airwaves, the formula s already changed. right now, advertising is a mess. social media is changing what it means to be cool faster than anyone can track.
Old-spice
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Wieden-and-kennedy-hit-the-cool-jackpot
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wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. the old spice campaign is a model of how advertising can transform a product. when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, that s really something. the old spice thing is a case study that we use all the time to show people, you know, what you can do with a rejuvenated brand. it s really quite brilliant. it made that brand cool, you know. since the old spice ad first hit airwaves, the formula s already changed. right now, advertising is a mess. social media is changing what it means to be cool faster than anyone can track.
Advertising
Old-spice
Sales
Model
Campaign
Dad-joke
Wieden-and-kennedy-hit-the-cool-jackpot
Inside-joke
Five
People
Product
Brand
wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. the old spice campaign is a model of how advertising can transform a product. when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, that s really something. the old spice thing is a case study that we use all the time to show people, you know, what you can do with a rejuvenated brand. it s really quite brilliant. it made that brand cool, you know. since the old spice ad first hit airwaves, the formula s already changed. right now, advertising is a mess. social media is changing what it means to be cool faster than anyone can track.
Old-spice
Sales
Cool
Campaign
Dad-joke
Wieden-and-kennedy-hit-the-cool-jackpot
Inside-joke
Five
People
Product
Advertising
Brand
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