Brand Coke News Today : Breaking News, Live Updates & Top Stories | Vimarsana
The Coca-Cola Company names Aditi Anand as head of creative strategy
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Vice President, Investor Relations & Corporate Strategy
So welcome, everybody. And thank you for joining us today. We re all based in London, well most of us are. And by that, I mean, myself, you know me. So, you ll see a bit later on in the presentation. Damian is obviously here, CEO; Nik Jhangiani, our CFO; and later on you ll get to meet Peter West for the first time from our API, new business unit.
So, a quick reminder of our forward-looking statements and cautionary statements as you see here, I ll leave you to read those later. And then, just by way of agenda, four areas to cover as you see here; a couple of breaks along the way, so I ll break it up for you. So it s not too much PowerPoints in one go. And asking questions, there s two ways of doing that. We do have some live stream later on during the Q&A session. Those individuals know who they are. But any of you, if you want to ask a question on the chat function that was linked to the original registration, we ll cover as
pinnacle. reporter: for coke, the world cup is key. in 2010, the campaign was the biggest ever marketing plan for brand coke ever, and the ambition is to go higher. reporter: coke estimates some $2 billion people were actively, quote, engaged with the 2010 world cup in south africa. not just watching a match or two. their goal, says coke, attracting teenagers. brand experts say global corporations are often associated with other big sporting events, as well. if you sponsor things like the world cup, the champions league, you have the add in the super bowl, effectively, you re saying we are a big, great, brand, you should aspire to be associated with us, you should want our products. reporter: and if you aren t there, your competitor will be. this is the number-within passion for latin america, for europe. it s more than just a sport. it s about culture. you have to be there. you have to go and own that space.