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At the Advertising Standards Council of India’s #GetItRight summit, held on 27 February in Mumbai, Sahiba Bali, associate director - marketing, Zomato, and content creator and Aparajita Misra, head - brand solutions and platforms, Big Bang Music, decoded the effectiveness of brand influencer partnerships.

Anurag iyerAparajita misraSahiba baliSamantha prabhuAdvertising standards council of india getitrightAdvertising standards councilBig bang musicBig bangNew yearAsci summitInfluencer marketingBrand authenticityContent creatorsBrand safety