the brand arirang is named for the iconic korean folk song. the store manager says out of three north korean cell phone brands, this is by far the top seller. what are the main differences between the three brands? like why pick the arirang versus the other two? the arirang brand is well known to our people. it is known as a designer label. i notice the price over there. $350 for a phone is a lot of money for anyone, anywhere. how do people afford these phones? translator: it just means our people s living standard went up that much. we never do get a clear answer as to how people can actually afford all this. north korea s average income is around $4 a day. here people are buying smartphones, tablets, hi-fi speakers, hd tvs. this customer says she loves listening to music and playing games on her new phone, including one that looks an awful lot like angry birds.