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Comms and Branding Insights with Samuel Owusu-Aduomi: Building brand excellence: aligning corporate communication with values and messaging

Comms and Branding Insights with Samuel Owusu-Aduomi: Building brand excellence: aligning corporate communication with values and messaging
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Brand alignmentClear brand messageCommunication channels

The Role of Influencer Marketing Agencies in Influencer Selection

The Role of Influencer Marketing Agencies in Influencer Selection

Campaign goalsBrand objectivesDefine campaign goalsIdentify target audienceDevelop buyer personasInfluencer relevanceNiche expertiseAudience engagementBrand alignmentAudience demographicsPerformance metricsContent analysisClear expectationsLong term partnershipsPerformance tracking

Luxury Marketing in the Age of Social Media

Sachin Tendulkar is one of the greatest batsmen of all time, no doubt about it! But do you know he even got the top spot in Wisden’s list this year?In a nutshell, luxury marketing has witnessed a seismic shift with the advent of social media. From showcasing brand identity to personalized targeting, social media has […]

New yorkUnited statesFrance generalSachin tendulkarLuxury marketingBrand identityBrand alignmentRight fitFashion influencersOnline reputationInstagram checkoutFacebook marketplaceLive streaming

Detailed text transcripts for TV channel - CNN - 20110307:05:23:00

the way you ve been behaving? well, i mean if i was i d first look at the writing. decide look at a lot of stuff that they were already getting away with because if anything, that s the first shot across the bow at the family aspect of it. i mean, there s always, you know a pee-pee or butt or poo-poo joke or a thing i m being kind right now in ways that they make you see things or feel imagery that s just juvenile and gross. and it s not i don t think it comes close to i think it eclipses some of the stuff i m doing out there on my most epic nights, you know? and the irony is your character s not exactly a saint. no, he s not. there s a certain brand alignment here. isn t there? right. it s okay to smoke cigars. not cigarettes. to drink tons of vodka. but don t go near cocaine because god forbid okay. to be a big womanizer on the show, but not in real life. no, no

Isn tBrand alignmentNetwork showDont go near cocaineSmoke cigarsDrink tons

Detailed text transcripts for TV channel - CNN - 20110307:08:23:00

that s the first shot across the bow at the family aspect of it. i mean, there s always, you know a pee-pee or butt or poo-poo joke or a thing i m being kind right now in ways that they make you see things or feel imagery that s just juvenile and gross. and it s not i don t think it comes close to i think it eclipses some of the stuff i m doing out there on my most epic nights, you know? and the irony is your character s not exactly a saint. no, he s not. there s a certain brand alignment here. isn t there? right, it s okay to smoke cigars, not cigarettes. to drink tons of vodka, but don t go near cocaine because god forbid okay to be a big womanizer on the show, but not in real life. no, no do you think there s a hypocrisy there?

Isn tDont go near cocaineSmoke cigarsBrand alignmentDrink tonsNetwork show