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Heineken launches virtual beer in self-mocking metaverse joke

Brewer's "launch" highlights the extent businesses will go to to join the latest bandwagon.

Jane wakefieldBram westenbrinkTom ffiskeMark zuckerbergJp morgan chaseImmersive wire

Heineken launches virtual beer in self-mocking metaverse joke

Brewer's "launch" highlights the extent businesses will go to to join the latest bandwagon.

Jane wakefieldBram westenbrinkTom ffiskeMark zuckerbergJp morgan chaseImmersive wire

Brands Want a Taste of the Metaverse but Might Not Even Be Sure If It s Worth It

Brands Want a Taste of the Metaverse but Might Not Even Be Sure If It s Worth It
cheddar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cheddar.com Daily Mail and Mail on Sunday newspapers.

United kingdomBram westenbrinkMark zuckerbergMolson coorsHeineken silverCoded hopsSuper bowlMiller lite makerMiller familyMiller lite

The world s first virtual beer is here, Cheers to Heineken Silver

/PRNewswire/ Heineken® today launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital.

United statesNoord hollandBram westenbrinkThierry henryHeineken holdingBinary coded hopsVirtual brewing assistantsGlobal head heinekenDepositary receipt

The world s first virtual beer is here, Cheers to Heineken Silver

/PRNewswire/ Heineken® today launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital.

United statesNoord hollandBram westenbrinkThierry henryHeineken holdingBinary coded hopsVirtual brewing assistantsGlobal head heinekenDepositary receiptInes and spiritsMultimedia amp internetComputer amp electronicsNew products amp services

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