and their successful businesses. today we feature a new grocery store which has found a way to offer deep discounts at time when one in seven americans don t get enough to eat. daily table opened a month ago in boston s working class dorchester they door hood. it became an instant success. it s a brain child of former long time president of trader joe s who helped turn that chain into a national phenomenon. doug is joining us now from boston. with a big welcome to you, doug. wabt to ask you first the inspiration here addressing the two big problems presumably hunger and food wastes. how does this work at daily table? at daily table what we re really all about is getting great tasting food in a wonderful warm environment at prices that everyone can afford because that s really the key, is affordable nutrition. and this really started just out of a recognition at hunger in america isn t a shortage of calories for most of those one in seven, it is the
straight men are basically the least socially evolved humans. absolutely. this is needed for straight guys. reporter: it is an app called wolfpack. [ howling ] reporter: yep, it makes that noise. brain child of a movie producer turned developer of the most expensive homes in this country. he was inspired by a recently divorced friend. lonely guy that lost track of his buddies because he was married for 20 years and when they got divorced he had nobody to do anything. i think the women keep in touch or a group of women they stay close with so if they broke up or something changed in their life, they have somebody to go and talk to. not men. here s how it works, list hobbies and interests. select all that apply. sports, rugby. why don t they have cricket on here? reporter: and attend a posted event or create your own. basically a group mandate. mine is drinking beer at yes old kings head pub in santa monica.
but others pass it along because they aren t sure it s real. when you re not sure whether something is real or not, you want to discuss it with your friends and you want to be like, what do you think? is this fake? is this real? there s a lot of sort of aerodynamic things that would have to happen that are against aerodynamic laws to make this work. you have the basic physics of flight. you have wings that hold you up. if those wings are not holding you up, the engine is not keeping you up, you re going down. still, the video is shaky, like a home movie. and the plane is out of frame at times. this doesn t seem to be the work of a professional. and that wing definitely disappeared, right? so, which is it? real and really amazing? or fake? as soon as the wing flew off, it is like fake. i think in the end, we have given like, lots of hints that it can t be real. this viral hit is martin drager s brain child.
this viral hit is martin drager s brain child. we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. if you type in killa thrill on google, you have four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the web site had been totally unknown before. he got the results he was after. but how did drager make something fake look so real? that was the big problem, to get the knowledge, how to use such a video that it looks real.
but others pass it along because they aren t sure it s real. when you re not sure whether something is real or not, you want to discuss it with your friends and you want to be like, what do you think? is this fake? is this real? there s a lot of sort of aerodynamic things that would have to happen that are sort of against aerodynamic laws to make this work. you have the basic physics of flight. you have wings that hold you up. if those wings are not holding you up, the engine is not keeping you up. you re going down. still, the video is shaky, like a home movie. and the plane floats out of frame at times. this doesn t seem to be the work of a professional. and that wing definitely disappeared, right? so, which is it? real and really amazing? or fake? as soon as the wing flew off, i was like, fake! i think in the end, we have given like, lots of hints that it can t be real. this viral hit is martin drager s brain child.