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Whitney Waara to chief operating officer, and vice president of marketing
Jennifer Case to chief marketing officer. Waara joined Traverse City Tourism in October 2019 after serving as the executive director of the Traverse City Area Chamber of Commerce. Case has been with the organization for more than 20 years and her promotion comes after earning her Certified Destination Management Executive designation earlier this summer. According to a release, the designation is âthe tourism industryâs highest individual educational achievement.â Several other Traverse City Tourism employees also received promotions.
Heather Schell is now design manager;
Mike Wagner member & visitor services specialist;
Emma Schmitz destination specialist; and