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Bradley Corp to be acquired in $303 million deal

Massachusetts-based Watts Water Technologies, Inc., a manufacturer of plumbing, heating and water quality products, announced that it has entered into a definitive agreement to acquire Menomonee Falls-based Bradley Corp. for $303 million.

Menomonee Falls-based Bradley Corp to be acquired for $303 million

Menomonee Falls-based Bradley Corp to be acquired for $303 million
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Beyond Leads: Will A New Exhibitor ROI Tool Revolutionize Trade Show Measurement?

Beyond Leads: Will A New Exhibitor ROI Tool Revolutionize Trade Show Measurement?
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Beyond Leads: Will A New Exhibitor ROI Tool Revolutionize Trade Show Measurement?

Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face. 

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