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March 9, 2021
CHARLOTTE, NC – A Charlotte brewer is locked in a fight over the “F” word with state regulators.
Sycamore Brewing, which is known to create crafty names for their beverages is fighting a denial for their new hard seltzer label which features the phrase “F 2020.”
Documents filed with the NC ABC describe the drink as a 9.2% alcohol lemon lime sparkling malt beverage.
The gold label shows “BUBS” hard seltzer with the tagline “F 2020”. The profane word is written twice on the can.
According to the state ABC denial, the request was kicked because the language was determined to be undignified, immodest, and in bad taste.