Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.
US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.
For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners.
Nubank’s first H1 profit in Brazil vindicates its growth strategy: The neobanking giant reached first-half profitability at home and its payment volume and loan book surged. Overseas expansion and a new paid account could continue this momentum.