Food Passion Co, the operator of Bar-B-Q Plaza, Red Sun and Charna restaurants, has set its sights on going beyond the restaurant and food business to make its business more stable and sustainable in the longer term.
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Ms Chaleerat (left) and Ms Boonyanuch pose with the Bar B Gon dragon mascot.
Sansiri is moving into the more affordable market by launching low-priced condo projects this year, aiming to have 1.5 billion baht in residential sales from a campaign with Bar-B-Q Plaza.
Chaleerat Torcharat, vice-president of corporate marketing (CRM & partnership) at Sansiri, said the partnership with Bar-B-Q Plaza, a chain restaurant, whose dragon mascot Bar B Gon is well known and perceived as a friendly and joyful character will help the developer build brand awareness in the mass market segment. We are downshifting to units priced from 1 million baht, she said. Bar-B-Q Plaza will help us expand to the affordable market segment, particularly units priced 2-4 million baht.