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May 05, 2021
According to a media outlet, G-Dragon paved the way for Korean idols to become brand ambassadors for high-profile luxury brands.
Keep on reading to know more.
G-Dragon Named as the Reason Why Luxury Brands Started Selecting Korean Idols as Brand Ambassadors
It is quite evident that over the past couple of years, there has been an increase in Korean idols being selected to become brand ambassadors for many high-profile luxury brands, such as BTS for Louis Vuitton, EXO s Kai for Gucci, BLACKPINK s Jennie for Chanel and more.
However, what propelled these luxury brands to select Korean idols as their brand ambassadors? According to Money Lab, BIGBANG s leader and rapper, G-Dragon, was the one who paved the way.
HYBE will be opening their very own museum that will be open to the public in May.
According to media outlets on April 26, HYBE will be opening their very own museum, HYBE INSIGHT, at HYBE s new building in Yongsan, Seoul and will be open for visitors starting May 14.
(Photo : HYBE)
HYBE INSIGHT
HYBE INSIGHT is a complex cultural place that will express HYBE s perspective on music in various ways. In addition, it will also be a place to celebrate HYBE s music, artists and fans.
According to reports, HYBE INSIGHT is planning to embody HYBE s new mission, We Believe in Music, with various exhibitions and varying content, so that the museum s visitors can feel the excitment and aura of HYBE s music.