Cutting down the length of the ads slotted before a movie begins on the big screen from 35 minutes to 10 minutes, the company is looking to add extra shows.
Ormax Media projects a 15% decrease in 2024 Indian box-office collections to ₹10,360 crore from the 2023 high of ₹12,226 crore. Hindi films had the largest share, followed by Telugu and Malayalam. Q1 2024 saw notable performances.